 
|
|
Feature Article
At UC Davis’ recent Terroir 2006 conference, industry professionals
and scientists attempted to sharpen up on their understanding of terroir,
but in the end, are we merely arming the marketing dept with
more catchy buzz words?
Goldfarb’s Pressing Matters:
“What the Hell is Terroir Anyway and Why Should We Care?”
“…after sitting through interminable hours over four days at Davis, one thing at least is clear: everything we know about terroir is wrong. Or at best, more clouded.”
by
Alan Goldfarb
March 27, 2006
DAVIS, Calif. -- If you listen to the marketers, geologists, archeologists, anthropologists, biologists, water scientists, viticulturists, and all the other “ists” who spoke at the first terroir conference at UC Davis recently, the consumer will undoubtedly come away uttering, “Huh?”
To read the rest of this article (and much else besides),
please become an Appellation America Subscriber. It's easy and low-cost!
