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Feature Article

Central Valley and premium grapes aerial shot

The vast acreage of California's Central Valley is devoted to crops such as cotton, corn, and citrus but premium grapes may be in the mix soon.

Fresno County (County Appellation)

Central Cal’s Magic Act:
Turning A Jug Wine Region
into a Premium One

by Courtney Cochran
August 8, 2008

Robert Wample needs more than a magician’s Abracadabra to transform Central Valley’s jug wine vineyards into ones equal to the more climate-hospitable vinifera growing regions of the state. But his work at California State University Fresno aims to do
just that, and it is starting to rack up results. And there just
might be a little magic to this.


DropCap When I meet California State University Fresno’s Dr. Robert Wample at his office for an interview, he’s all business. I’m not surprised, given the work laid out before him some eight years ago, when the seasoned educator first took the reigns of the university’s fledgling Viticulture and Enology Department. First, there was the
Robert-Wample-
Dr. Robert Wample addresses a viticultural conference at California State University Fresno.
explicit task: to transform the new department into a world-class educational program attracting tomorrow’s top winemaking talent. And then there was the implicit – and no doubt more daunting – task: to help create a regional identity for wine in Central California’s vast, verdant and, at times, scorching Central Valley.

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