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Feature Article

Spring Mountain District ~ Napa Valley (AVA)

"Winter" in Napa: The foundation for a new Napa brand is laid

Rob Winter began to foment the notion that indeed, he could make wine, too. In fact, he just knew he could do it well.

by Alan Goldfarb
October 13, 2005


As is the case with many people who come to live in the Napa Valley, Rob Winter, a builder by trade, had no intention of getting into the wine business. However, 10 years ago he found himself getting “sucked into” the wine business. Eleven months ago, he put his first wine in barrel with plans to launch a new label. This is the story of how a wine brand is created -- from conception to fruition. We’ll follow the Winter story until the moments before, and just after, the wine is released.


Rob Winter has built some mighty impressive, one-of-a-kind homes for others during the last 25 years. While designing such a dwelling and putting in some vineyards 10 years ago for a man who relocated to the outskirts of St. Helena, he says he was presented with an opportunity to move here from Laguna Beach. In fact, “it was a perfect opportunity to live somewhere that I’d long thought about.”

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