Cole Danehower is the creator of the Oregon Wine Report. A frequent judge and a member of Northwest Palate magazine’s review panel, Cole's palate is particularly attuned to Northwest wines. He believes numerical scoring is inadequate in conveying the character of a wine, preferring to communicate his experience and evaluation of a wine through words. A believer in terroir (especially in Oregon's cooler growing regions) he also pays attention to the impact of winemaking style and vintage variation on a wine. He views balance, flavor purity, and a sense of character as key vinous virtues.