Feature Article

Mission Hill Winery expands its lineup of wines with new brands and labels: Ganton & Larsen Prospect Winery aims at the value-priced market.

British Columbia (Provincial Appellation)

Mission Hill Has High Prospects
with New Brands

by John Schreiner
September 20, 2007

In a move that will profoundly impact the profile of British Columbia wines beyond provincial borders, Mission Hill Family Estate has spawned a value-oriented virtual winery, leaving the Mission Hill brand focused exclusively on premium and luxury wines.

Mission Hill is so intent on polishing its premium image that it does not particularly like wine writers to
associate its name with the new winery, called Ganton & Larsen Prospect Winery.

There are no links between Mission Hill’s website and Prospect’s website. There is no Mission Hill credit on Prospect’s labels. While Mission Hill is near Westbank, the Prospect winery’s address is a postal box in Oliver, care of Artisan Wine Company, a 90-minute drive south of Westbank.

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