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Feature Article
Wine journalist Jancis Robinson came to Chimney Rock Winery in Napa Valley to promote her new books but got into an exclusive discussion with Appellation America on other topics.
Why Many Sub-AVAs Don’t
Show Up on Wine Labels
Jancis Robinson, the acclaimed author of the exhaustive "Oxford Companion to Wine" and "The World Atlas of Wine", says many wineries believe they get more consumer recognition by NOT putting sub-AVAs on the front label.
by
Alan Goldfarb
November 5, 2007
bout five years ago, when APPELLATION AMERICA was in its infancy, I remember a discussion with publisher Roger Dial, which centered on the topic of why vintners seemed loathe to place sub-regional names on their labels. Over bowls of pasta and various glasses of wine, the conclusion was that having “Napa Valley” on one’s bottle carries far more cachet and importance than does, let’s say, “Wild Horse Valley” or “Chiles Valley.”
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