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Feature Article
Wine consumers will be more apt to buy locally produced wines if they can be assured that they are of equal quality to national brands.
Pennsylvania (State Appellation)
Pennsylvania's Quality Assurance Program Will Lure Consumers to Local Wines
by
David Falchek
March 6, 2008
uality-minded eastern winemakers have a tough job. They want to acknowledge their best, and weed out the bad, but they also need to overcome consumers’ hesitancy to buy wine made close to home by starting quality assurance programs. One of the latest states to take this step is Pennsylvania. Working with wine industry leaders, Penn State Enology Extension Agent Stephen Menke believes that he has brought standards of measure to a subjective process – identifying wine quality.
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