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Feature Article

direct to consumer wine sales

While there have been dramatic improvements in direct-to-consumer wine sales laws since the Supreme Court ruling in its favor, there are still states with restrictive laws.

America (Country Appellation)

Granholm v. Heald 3 Years Later
Notes on the current state of direct-to-consumer shipping

May 16, 2008 marked the third anniversary of the U.S Supreme Court decision in the case of Granholm v. Heald. Wine Institute figures show that 36 of the 50 states now have some form of direct shipping.

by Eleanor & Ray Heald
May 29, 2008

Of course, the rules are different for each state. To find out the laws for your state, go to The Wine Institute and click “State Shipping Laws” and “Who Ships Where.”

To document the growth of direct-to-consumer shipping in the last three years, we present a compilation of interviews, statistics
* (data source below) and State progress reports. To see the progress made this past year, read our 2nd anniversary report.


DropCap B ased on 1.2 million orders for 5.0 million bottles shipped, the U.S. wine industry experienced $30+ billion in sales in 2007. Yet, the growth rate of the industry decreased from 6.9 percent in 2006 to 4.0 percent in 2007. The data highlighted a direct-to-consumer (DTC) sales growth of 27.8 percent in 2005-2006, slowing to 7.3 percent in 2006-2007.

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