Feature Article

2 Lads Winery's ultra-modern design and marketing have clicked with consumers.

Old Mission Peninsula (AVA)

2 Lads Winery's Success
is 2 Good to be True

But true it is.

by Eleanor & Ray Heald
September 9, 2008

In Spring 2008, Michigan’s first ultra-modern architecture winery opened in the Old Mission Peninsula AVA. The “WOW, this is different” factor is drawing scores of visitors, so much so that 2007 current-release bottlings, all under screw-cap (from a case total of 2,500, which includes some reds to be released in Spring 2009), will run out before the end of the year.

Although a “sold out” sign may disappoint consumer visitors, it delights the owner-partners whose business model includes selling all wines direct to consumer.

hen establishing a new winery, selecting an easy-to-pronounce, catchy name with sufficient pop can cause angst. Cornel Olivier and Chris Baldyga, partners in 2 Lads, an Old Mission Peninsula AVA winery, came through the name phase easily. They chose “2 Lads” because at 33 and 31 respectively, that’s exactly who they are.

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