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Feature Article

the wine and net video connection

Murphy-Goode Winery's call for $10,000 per month blogger video applications has been one of the most effective uses of the Internet by a winery.

America (Country Appellation)

Wine & Video: BFFs* …
…or Strange Bedfellows?

Wineries and wine bloggers are discovering the vast potential of wine-related videos on the Internet.

by Courtney Cochran
May 27, 2009

Shakespeare once wrote, "all the world’s a stage." But a Bard savvy in today’s Web 2.0 world – in which online video viewing is up) is up an impressive 53 percent in 2009 – would no doubt say, "all the world’s online – and in video!" With online video assuming the place of the most-hyped medium in today’s already saturated media space, it’s no wonder everyone and their winemaker is scrambling to produce a halfway decent wine video.

DropCap Fortunately, there are a growing number of wise wine ambassadors doing online video right. Whether by way of clever storylines, stellar technical skills or outstanding subject matter (in some cases a combination of all three), my top picks for oenophiles doing online video succeed in bringing brands to life – not to mention furthering viewers’ knowledge, appreciation and enthusiasm for the good stuff. And that benefits everyone in the wine biz – cheers to that.

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