There's no" typical" North American
America (Country Appellation)
Seeing the Need, Part I
Despite the endless roll out of over-generalizations and trend revelations in the media, there is no “typical” North American wine consumer. As an industry, we disrespect their diversity at our own peril.
October 28, 2008
’s Best-of-Appellation Evaluation Program is designed to repair the chronic disconnect between the structure of the wine industry in the US and Canada, as it has developed through diversification over the last four decades, and our under-developed appreciation of how to effectively market that diversity.