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Feature Article

Best-of-Appellation Evaluation:  Branding Diversity in North American Wine

It's all about finding and cataloging diversity

America (Country Appellation)

Best-of-Appellation™ Evaluation:
Seeing the Need, Part II
Branding Diversity

In Part I, we traced the development of a rich and diverse wine culture in North America over the past four decades. That has been an amazing achievement, considering the fact that for consumers and producers alike it all happened under the glass ceiling of vestigial prohibitionism.

by Roger Dial
October 28, 2008



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