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An interview with Ray Signorello Jr. of Signorello Vineyards

Signorello Vineyards' winery is located on Silverado Trail's eastern hillside in north Napa surrounded by some of the valley's sub-AVAs.

Napa Valley (AVA)

Signorello Vineyards: No Sub-AVA, No Problem

A Napa winery without a sub-AVA shows up as more than a blip on a large screen

by Alan Goldfarb
May 9, 2007

For 22 years, Ray Signorello Jr. has been practically hiding in plain sight and flying under the supersized oscilloscope of Napa Valley’s radar. The reasons are three-fold:

• First, while Signorello makes wine under the considerable umbrella of the Napa Valley at his Signorello Vineyards, his property is in an area that is caught amidst and alongside such notable sub-regions as Stags Leap and Oak Knoll. Without a specific American Viticultural Area (AVA), Signorello Vineyards unjustifiably gets squeezed like so many salmon working their way up an ever narrowing river.

• Second, while many in the valley make ripe, unctuous, forward wines that jump out of those same waters while glistening in the sun, Signorello produces restrained, balanced wines that are more akin to those from Europe.

• Third, Ray Signorello, while born in nearby San Francisco, is an outlier of sorts, having spent his formative years growing up in Vancouver, where he still returns occasionally.

Ray Signorello Jr.
Ray Signorello Jr..
The secondary and tertiary reasons are facts of Signorello’s philosophy and life. With the first though – the one about a man without a sub-appellation – he has occasionally been involved in talks to that effect. But at best, the discussions have been staged in fits and starts with no clear direction.

For some time now, a small but growing litany of wineries and growers, stuck as they are immediately south of the Stags Leap District and east the Oak Knoll District of the Napa Valley, have been holding periodic discussions aimed at possibly forming their own AVA. Considering the bustling vagaries of the wine business, and the plodding of the bureaucracy that decides such matters, another proposed sub-appellation—this one on the Silverado Trail north of the city of Napa -- is most assuredly years off, if it comes to fruition at all.

For the nonce, however, Ray Signorello goes about his business, making wine from estate grapes – which actually straddle the Trail with 45 acres (soon to be 51) on the east side in the de-regionalized side and on the west side, which actually sits in the Oak Knoll AVA.

He also purchases grapes from three storied Carneros vineyards, from which he makes a trio of single-vineyard Pinot Noirs; and from the historic Luvisi Vineyard in Calistoga, from which he makes an old-vine Zinfandel.

In all, Signorello produces a little more than 7,000 cases annually that range in price from $25 for a white Bordeaux-style wine he calls Seta (Italian for silk) and a $100 red Bordeaux blend named Padrone, for his deceased father Ray.

Signorello talked by cell phone to APPELLATION AMERICA recently about the possible new AVA and what it is about his vineyards that he believes adds discernible distinctions to his wines.


ALAN GOLDFARB (AG): At what stage is a possible AVA for your area?

RAY SIGNORELLO (RS): We’ve had talks off and on but we haven’t in a while because everyone is so busy.

AG: What do you think is the viability of yet another sub-appellation? After all, there are 14 now, another pending and at least two others that I know of in the talking or proposal stage.

RS: It makes sense, but we have to define it and we’re a long way from that. But I do know the wines from our area are different.

AG: Is there even a proposed name?

RS: Not yet.

AG: If there is a proposal made, where would the boundaries be?

RS: It would have to be the Silverado Trail
View from Signorello Winery
The sweeping view from the poolside terrace of Signorello Vineyards takes in a part of Napa Valley that has no sub-AVA.
at the center with Oak Knoll to the east, and north to Stags Leap. Going south? That’s what I don’t know. But I do know that we’re talking about hillside fruit here.

AG: Is that what distinguishes your wines? I know your vineyard, where the winery is, on the east side of the Trail, is on a bench. But what about some of the others in the area? Depending upon how far south you go, many of the vineyards start in the flats and then creep up the bench.

RS: Here are the distinctions: Oak Knoll is on the valley floor, with deep soils and a lot of vigor. Stags Leap isn’t much different. There’s a little more vigor which gives you more of a lush style of wine, with lush berry fruit. Here (in the discussed new sub-region) there are shallow soils with less yield. But with that, you get more backbone, more spine to it. The ageability of it is great.

That’s why we want to have our own appellation, although I think we share more in common with Cliff Lede Vineyards and Shafer’s Vineyard’s Hillside Select (both from Stags Leap).

AG: Explain what you mean by “backbone” and a “spine.”

RS: For lack of a better term, you know what a Bordeaux would be like. … With a backbone that would be more apparent (as opposed) to a style that is very lush and ripe. We fall more in that style – leanness. Not lean but it has a little more leanness than the wine that is common today.

That’s what you get off my vineyard. My background is very European (Burgundian). I don’t like super-ripe or high-alcohol wines. We’re in the cooler part of Napa Valley in the lower part, so our wine’s got more grip and tannin, and is age-worthy.

I love the finesse of certain European wines. We’re not trying to build a blockbuster wine. Ours doesn’t overpower things, and it goes well with food.

AG: You also don’t filter your wines, use only native yeasts, and I understand you usually pick at around 23.5 Brix (measurement of sugar) and 24 degrees. Describe the composition and make-up of the vineyard on the east side, on the bench.

RS: It’s rocky and we get 2-1/2 tons an acre. It’s mostly planted to Cabernet Sauvignon (27 acres), which are about 18 years old. We also have three acres of Cab Franc, five and a half of Merlot, two acres each of Syrah and Semillon, a single acre of Sauvignon Blanc and a half Signorello 2005 Pinot Noir acre of Viognier; then there are five acres of Chardonnay, which we planted 28 years ago.

We buy Pinot Noir from the Hudson, Hyde, and Las Amigas vineyards in the Carneros and they all have a common thread: good berry, black cherry, tannins that are integrated and very lush fruit.

AG: How do they differ?

RS: To be honest, it changes each year. One year one is more powerful than other. These are great vineyards. We’ve had some amazing Pinot Noirs from those vines. This is our 14th year from Las Amigas, and the last three vintages we’ve also gotten from Hudson and Hyde.

AG: The question is then, will you ever get your own AVA?

RS: I can’t answer that. Who knows?

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