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Feature Article

Homogeneity and wines that are varietally indistinguishable.

Winemaking trends of the day seem to be leading to increased homogeneity and sameness, and wines that
are varietally indistinguishable.

America (Country Appellation)

Varietal Homogenization:
Difference Makes the Difference

Have American wineries become so enslaved to marketing formulas that the wines they make from various varietals taste indistinguishable from each other?
Our informal test points to some loss of individuality of wines.

by Roger Dial
August 7, 2007



Editor’s Note: In Editor-at-Large Dan Berger’s recent essay on “Wimpy Wines”, he observes that some “Cabernet Sauvignons are harvested so late that the resulting wines taste as much like over-ripe prune juice as they do Syrah.” Dan continues, challenging us to taste – side-by-side – a bottle of Cabernet and a bottle of Syrah, each with 15% alcohol to see if we can distinguish the varietal character differences between the two. Well, it sounded like an interesting enough challenge so our esteemed panel of experts gathered in our San Francisco office to put ourselves to the ‘Varietal Distinctiveness’ test.

Are you ready to take APPELLATION AMERICA’s VD test?


As a media platform, APPELLATION AMERICA’s avowed mission is to encourage and articulate the amazingly rich geographic diversity of the wines of North America. We believe that the “place paradigm” of wine appreciation offers the best vehicle for vitalizing and expanding the North American wine culture in the decades to come. Our motto proclaims our purpose: Building Appellation Consciousness.
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Read Dan Berger’s take on varietal homogenization:
Click here.

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