John Bargetto believes in promoting the 'Taste of Place' in the Santa Cruz Mountains AVA through vineyard designates, such as Bargetto's own Regan Vineyard, rather than sub-appellations.
Santa Cruz Mountains (AVA)
Appellation Versus Vineyard Designation: An interview with John Bargetto
"Some might think areas like Soquel, Green Valley, Corralitos and Woodside have sufficiently distinctive characteristics to warrant sub-AVAs. Frankly, I think vineyard designates should take care of these issues."
October 12, 2006
Laura Ness (LN): A lot of your fruit comes from out of the appellation. When you decided to plant the Regan vineyard, what drove the decisions on what to plant?