Clive Michelsen is the author of the best seller “Tasting & Grading Wine” and wine consultant in international purchasing and sales management with focus in agent and channel strategies, product and portfolio development, and wine training for the beverage industry.
In 1995, Clive started the Malmö Wine Academy where he designed and wrote the basic and advanced course programs. He continues to conduct seminars, design educational and pedagogical teaching aids and programs for industry professionals and private connoisseurs alike.
On a weekly basis, and for the last five years, you can find Clive broadcasting to over 500,000 listeners in a live wine program on 102.6 FM in southern Sweden and 103 FM in Stockholm.
Clive is currently writing a book on marketing beverages which specializes in marketing techniques used by wineries, wholesalers and retailers. He is also writing a book on ‘cross-training’ as a management tool for efficacy, motivation and promotion.